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Marketing & Growth Partner

The marketing partner companies call when they're going through change.

One partner across brand, website, Meta ads, social, events and sales — so growth keeps moving.

Book a Growth Call→See packages
AcquisitionRebrandNew CEOProduct launchTrade showWebsite overhaulNew marketAcquisitionRebrandNew CEOProduct launchTrade showWebsite overhaulNew market
Services

The services I provide.

Retain me as your growth partner, or bring me in for one project. Most engagements start in one lane and grow into a few.

  • The marketing owner your team doesn't have.

    Monthly retainer
    • Quarterly growth plan and priorities
    • One accountable owner across every channel
    • Hands-on execution, not just advice
    • Specialists sourced and managed as needed
    • Monthly reporting on what moved
    • Direct access to me — no account manager
    Start this package

  • A sharper, modern site that earns trust and converts.

    From $500/mo
    • Messaging refresh
    • Website redesign
    • AI strategy built into your site
    • Lead capture forms
    • Analytics
    • Mobile optimization
    • Hosting & ongoing upkeep included
    Start this package

  • Meta ads and organic content, run off one creative idea.

    $1,500–$4,000/mo
    • Meta ads — campaign build, creative, audience testing
    • Ad creative I shoot, write and edit myself
    • Content calendar & strategy
    • Channel management (Instagram, LinkedIn, TikTok)
    • Email marketing
    • Monthly performance reporting
    Start this package

  • Trade show booths and consumer pop-ups — I work them myself.

    $2,000–$7,500
    • Booth messaging, collateral & sell sheets
    • Community events and pop-up production
    • Brand partnership & product-donation outreach
    • Venue, talent and vendor sourcing
    • On-site production, set up and tear down
    • Pre-show campaign & post-show follow-up
    Start this package

  • Give your team the assets that help them close.

    $1,500–$5,000
    • CRM build & setup
    • One-pagers
    • Pitch decks
    • Case studies
    • Sales presentations
    • Product sheets
    Start this package

  • Shipped software, not a slide deck about AI strategy.

    Scoped per project
    • Support assistant trained on your own content
    • One-line install on your existing storefront
    • Answers in your voice, with real guardrails
    • Rate limits and a daily cap so spend stays predictable
    • Human handoff on anything it can't answer
    • Built to WCAG 2.1 AA
    Start this package

  • Get found in search and in AI answers — on a site everyone can use.

    $3,000 setup + $500/mo
    • Technical SEO audit & fixes
    • Metadata and schema at catalog scale
    • AEO / AI visibility (ChatGPT, Claude, AI Overviews)
    • WCAG 2.1 AA remediation — no overlay widget
    • BigCommerce Stencil & Script Manager work
    • Monthly Search Console reporting
    Start this package

  • A clear read on what's working and what to fix first.

    $500–$2,000
    • Website review
    • Marketing review
    • Competitive review
    • Recommendations
    Start this package
What a growth partner does

One partner across the whole growth stack.

Most companies hire a brand agency, a web shop, a media buyer, an events contractor and an SEO vendor — then spend their own time making five vendors agree. I hold the whole picture and ship across all of it.

  • Brand & messaging

    The words that make a buyer get it in one read.

    • Positioning & value prop
    • Messaging hierarchy
    • Naming & voice
    • Rebrands after a change
    See the work

  • Website & conversion

    A modern site that earns trust and captures the lead.

    • Full redesigns & rebuilds
    • Landing pages
    • Lead capture & routing
    • Analytics you'll actually read
    See the work

  • Paid & social

    Meta ads and organic content, run off one creative idea.

    • Meta ads — build, creative, testing
    • Content calendars & design
    • LinkedIn, Instagram, TikTok
    • Email & lifecycle
    See the work

  • Events & activations

    Trade show booths and consumer pop-ups — I work them myself.

    • Booth & event production
    • Brand partnerships & sampling
    • Talent and vendor sourcing
    • Lead capture and follow-up
    See the work

  • Sales enablement

    The collateral and CRM that help a team actually close.

    • One-pagers & sell sheets
    • Pitch decks & case studies
    • CRM build and setup
    • Follow-up sequences

  • AI & automation

    Shipped software, not a slide about AI strategy.

    • Support assistants on your own content
    • Storefront and site integrations
    • Guardrails, rate limits, spend caps
    • Human handoff when it can't answer
    See the work
Where I also go deep

Search & accessibility

Technical SEO, AI/answer-engine visibility, and ADA/WCAG 2.1 AA remediation — run as one engagement, because the same fixes move both. Real remediation in the theme itself, never an overlay widget. Most of it on BigCommerce, for consumer and wholesale catalogs.

See the work
  • Technical SEO audits
  • Schema & structured data
  • AEO / AI visibility
  • Core Web Vitals
  • WCAG 2.1 AA remediation
  • BigCommerce Stencil work

How the work gets done: I do the strategy, the copy, the design and the build myself, and source and manage specialists — photographers, developers, estheticians, booth staff — when a project needs them.

See my work by specialtyBook a Growth Call
Selected work

The work, by specialty.

Website rebuilds, AI product, search and accessibility, brand and content systems, events and activations, and social programs built from zero. Filter to whatever you're hiring for.

Showing all 11 projects.

agentai.app
agentai.app — beforeHover to scroll the full page
Before
The redesign
The redesign — afterHover to scroll the full page
After
Healthcare · AI medical billing

AgentAI

AgentAI hired me to redesign their marketing site. The original was a flat, template-green layout with a generic “AI-Powered Speed” headline that read like every other SaaS startup. I rebuilt it into a dark, cinematic experience — a bold serif-accented promise (“The first agentic billing company”), a live revenue-impact card doing the selling, and honest, measured proof in place of hype.

  • Website redesign
  • Brand & art direction
  • Conversion-focused
weleap.ai
weleap.ai — beforeHover to scroll the full page
Before
weleapdemo.vercel.app
weleapdemo.vercel.app — afterHover to preview · click to open
After
Fintech · AI personal finance

WeLeap

The original site leaned on a flat, template-green layout that buried the product. I rebuilt it as a dark, cinematic hero with a single sharp promise — “Meet your AI financial sidekick” — tighter typographic hierarchy, and one focused path to the waitlist.

  • Brand refresh
  • Messaging
  • Conversion-focused
eyecarebillingconsultants.com
eyecarebillingconsultants.com — beforeHover to scroll the full page
Before
ecbc.vercel.app
ecbc.vercel.app — afterHover to preview · click to open
After
Healthcare · Revenue cycle

Eye Care Billing Consultants

A dated, all-caps stock template got a full editorial redesign — an immersive ophthalmology hero, a refined serif-and-sans pairing, and specialist positioning (“Ophthalmology billing specialists”) that signals real expertise over generic medical billing.

  • Website redesign
  • Editorial direction
  • Positioning

Hover any preview above to scroll the full page.

Certified-organic essential oils · BigCommerce

AI support assistant for a BigCommerce storefront

Snow Lotus Aromatics · Product Designer & Developer

Snow Lotus sells 80+ certified-organic essential oils to clinical practitioners, and their small team was answering the same sourcing, shipping and returns questions all day. I built an “Ask a question” assistant and shipped it to their storefront as a one-line Script Manager install. It answers from a corpus scraped off their own site, runs inside a shadow root so the theme can’t break it and it can’t break the theme, and is built to WCAG 2.1 AA. Rate limits and a daily cap keep spend predictable. Anything it can’t answer hands off to their team.

  • Product design
  • Development
  • AI
  • Customer support
  • WCAG 2.1 AA
See it live
Search & accessibility

Technical SEO, AI visibility and ADA remediation

Snow Lotus Aromatics

A full technical audit of an 80+ SKU catalog, then the fixes: metadata and schema at catalog scale, structured data, and answer-shaped content so the brand gets named when a practitioner asks an AI assistant. Alongside it, a WCAG 2.1 AA pass — contrast, focus states, keyboard paths, labeled forms — remediated in the theme itself and deployed live. No overlay widget.

  • Technical SEO
  • AEO
  • ADA / WCAG 2.1 AA
  • BigCommerce
Clinical herbalist & educator · Instagram

Instagram launch feed for a clinical herbalist

Peter Holmes, L.Ac., M.H. · Content Strategist & Designer

Peter Holmes is an acupuncturist and medical herbalist with 35+ years of clinical practice and the founder of Snow Lotus. He had deep authority and no audience. I built @peterholmeseducation as a 12-post launch feed on one locked visual system — periwinkle and olive color blocks, high-contrast Didone serif with italic emphasis, arched photo insets, 4:5 frames — so the grid reads as a single body of work rather than twelve separate posts. Every post carries one CTA. Five are built from his own documentary photography of the Bulgarian rose and lavender harvest.

  • Content strategy
  • Visual system
  • Art direction
  • Instagram
  • Copywriting
See the feed
Attendees at the New to LA Yoga Cafe community event
Community event · Mid City, Los Angeles

A 100-person event for women new to LA

New to LA Yoga Cafe · Organizer & curator

100+ attendees · 8 brand partners

A community event for women new to LA who wanted genuine connections. I curated it end to end and secured eight brand partners — Wet Brush, V&Co, Half Day Iced Tea, Hiyo, Tandy Sweets, BTR Nation, Joggy and Magic Molecule. Attendees came hoping to make friends and left with group chats and phone numbers. It became the foundation of the New to LA community.

  • Event production
  • Brand partnerships
  • Community building
Watch the recap
Group photo from the Pilates and Matcha pop-up in Los Angeles
Wellness activation · Los Angeles

An intimate pop-up, eight partners deep

Pilates & Matcha Pop Up · Venue, partnerships & production

8 brand partners

A smaller wellness experience that pulled women from across the city — pilates, matcha and real conversation. I handled venue coordination, partnership outreach, product-donation logistics and on-site production, with Pointe Studio, Candier, Masa Chips, Smart Sweets, Stakt, Cowboy Colostrum, Vuum and No BS.

  • Event production
  • Partnership outreach
  • Logistics
Watch the recap
Tessa Gordon at a Pretty Tasty in-store sampling activation
Retail tour · Sprouts

Glow Getter Tour — in-store sampling activations

Pretty Tasty · Brand ambassador & event logistics lead

Brand ambassador and logistics lead for Pretty Tasty’s Sprouts retail tour. I organized product donations from Mad Hippie, sourced and coordinated estheticians, brought in Aura Weaver for aura readings, curated the gift bags, and ran set up and tear down alongside the in-store sampling itself.

  • Retail activation
  • Talent sourcing
  • On-site production
Glow Getter Tour
Consumer app · Los Angeles & New York

Built a 25-ambassador content program from scratch

Faev · Co-founder — program owner

25+ active ambassadors

At Faev, the company I co-founded and led, I built and scaled the brand ambassador program end to end across LA and NYC to generate a steady stream of on-brand content. I designed a points-based structure with no monthly cap — rewarding performance while keeping approval control — and ran recruitment, onboarding, guidelines, content review and ambassador comms.

  • Ambassador programs
  • Creator ops
  • Content review
The program@by.roshny@veronicatossberg@miamager
Behind the scenes of the Faev photo shoot
Organic social · Instagram & TikTok

Grew a brand social presence from zero, organically

Faev · Co-founder — social lead

I owned Faev’s social strategy and execution — ideation, design, copy, posting and community engagement across Instagram and TikTok — and grew it from zero with entirely organic content, with several posts hitting viral traction. I also ran the photo library: a two-day shoot produced for under $500, including model sourcing, location scouting and creative direction.

  • Organic social
  • Short-form video
  • Creative direction
  • Production
InstagramTikTok
The outcome

Everything ties back to more sales.

Clearer messaging

Prospects get the value fast.

Better conversion

More traffic turns into inquiries.

More qualified leads

Capture and route every one.

Sales-ready collateral

Assets that help the team close.

Faster follow-up

Warm leads don't go cold.

Momentum restored

Growth keeps moving through change.

Why work with me

An operator, not an agency.

Operator mindset

I diagnose and ship — with the P&L in mind.

You work with me

No account managers. Direct, fast, hands-on.

Execution over decks

Built assets and live campaigns, not slideware.

Fit check

Best fit for companies that…

Have no clear marketing owner
Want one flexible partner instead of five vendors
Need more leads
Have an outdated website
Recently got acquired
Are relying too much on referrals
Want Meta ads run off real creative
Need an event or activation produced
Are posting inconsistently, or not at all
Need sales materials fast
Have a big trade show coming up
Aren't showing up in search — or in AI answers
Have an ADA or accessibility problem to fix
The founder
«Great marketing through change starts with clarity — of the message, the audience, and what actually moves the business.»
Tessa Gordon, founder of Second Mile Partners

Tessa Gordon

Founder, Second Mile Partners

Tessa is a growth partner, not a single-channel specialist. She steps in when companies are navigating change — sharpening the message, modernizing the website, running the Meta ads and the organic content, and building the systems that keep growth moving.

The range is real and hands-on: she has produced community events and retail activations and worked them herself, built a 25-ambassador content program across LA and NYC, grown a brand social presence from zero organically, and designed and shipped an AI support assistant live to a client's storefront. She also goes specialist-deep on search and accessibility — technical SEO, AI visibility and ADA/WCAG 2.1 AA remediation.

Built for every industry
HealthcareHome Services (HVAC, Pool & Spa)BeautyAgricultureCPGAcademicProfessional ServicesHealthcareHome Services (HVAC, Pool & Spa)BeautyAgricultureCPGAcademicProfessional Services
Book a Growth Call

Going through change? Let's move.

Tell me what's shifting and I'll come back with a clear next step.

Email
tessa@2ndmilepartners.com

Response time
Within one business day

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