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Marketing & Growth Partner

The marketing partner companies call when they're going through change.

Sharper messaging, a modern website, and marketing that keeps growth moving.

Book a Growth Call→See packages
AcquisitionRebrandNew CEOProduct launchTrade showWebsite overhaulNew marketAcquisitionRebrandNew CEOProduct launchTrade showWebsite overhaulNew market
Our Services

The services we provide.

From a one-off launch to ongoing marketing — choose a package, or ask about a custom scope. Built for companies moving through change.

  • A sharper, modern site that earns trust and converts.

    From $500/mo
    • Messaging refresh
    • Website redesign
    • AI strategy built into your site
    • Lead capture forms
    • Analytics
    • Mobile optimization
    • Hosting & ongoing upkeep included
    Start this package

  • Show up like the leader — and leave with pipeline.

    $2,000–$7,500
    • Booth messaging
    • Booth collateral
    • Sell sheets
    • Lead capture strategy
    • On-site booth staffing (I'll work the booth myself)
    • Pre-show email campaign
    • Post-show follow-up plan
    Start this package

  • Give your team the assets that help them close.

    $1,500–$5,000
    • CRM build & setup
    • One-pagers
    • Pitch decks
    • Case studies
    • Sales presentations
    • Product sheets
    Start this package

  • Show up consistently — and turn attention into pipeline.

    $1,500–$4,000/mo
    • Content calendar & strategy
    • Post design & copywriting
    • Channel management (LinkedIn, Instagram, more)
    • Paid social campaigns
    • Email marketing
    • Monthly performance reporting
    Start this package

  • Get found in search and in AI answers — on a site everyone can use.

    $3,000 setup + $500/mo
    • Technical SEO audit & fixes
    • Metadata and schema at catalog scale
    • AEO / AI visibility (ChatGPT, Claude, AI Overviews)
    • WCAG 2.1 AA remediation — no overlay widget
    • BigCommerce Stencil & Script Manager work
    • Monthly Search Console reporting
    Start this package

  • A clear read on what's working and what to fix first.

    $500–$2,000
    • Website review
    • Marketing review
    • Competitive review
    • Recommendations
    Start this package
Specialty

Where I go deep: search and accessibility.

Most of what I do is broad by design. Two things I do at specialist depth — technical SEO and ADA/WCAG compliance — and I run them as one engagement, because the same fixes move both.

  • Technical SEO

    Crawl, index, and rank the whole catalog — not just the homepage.

    • Site architecture & internal linking
    • Metadata at catalog scale
    • Schema & structured data
    • Core Web Vitals
    • Faceted-nav crawl control

  • AEO — AI visibility

    Get named when a buyer asks ChatGPT, Claude, or an AI Overview.

    • Entity & schema groundwork
    • The round-ups AI paraphrases
    • Answer-shaped content
    • Query-level visibility tracking

  • ADA & WCAG 2.1 AA

    Real remediation in the theme itself. Never an overlay widget.

    • Contrast & visible focus states
    • Full keyboard paths
    • Alt text & labeled forms
    • Screen-reader semantics
    • Audit, fix, retest
Platform

BigCommerce specialist

Stencil theme work, Script Manager deploys, catalog-scale metadata, product and collection schema, and faceted navigation that doesn't shred the crawl budget.

Buyers

Consumer and wholesale

DTC storefronts and the B2B side of the same business — customer groups, gated pricing, price lists, and dealer or practitioner accounts that search still has to find.

Why they ship together: an accessible page is a crawlable page. Semantic headings, alt text, labeled forms, and a clean focus order are the same signals a screen reader and a search crawler both read.

Get an SEO & ADA audit
Selected work

Rebrands that earn their keep.

Outdated sites, rebuilt into modern, conversion-ready ones. Same business — sharper message, stronger first impression. Hover any preview to scroll the full page.

agentai.app
agentai.app — beforeHover to scroll the full page
Before
The redesign
The redesign — afterHover to scroll the full page
After
Healthcare · AI medical billing

AgentAI

AgentAI hired me to redesign their marketing site. The original was a flat, template-green layout with a generic “AI-Powered Speed” headline that read like every other SaaS startup. I rebuilt it into a dark, cinematic experience — a bold serif-accented promise (“The first agentic billing company”), a live revenue-impact card doing the selling, and honest, measured proof in place of hype.

  • Website redesign
  • Brand & art direction
  • Conversion-focused
weleap.ai
weleap.ai — beforeHover to scroll the full page
Before
weleapdemo.vercel.app
weleapdemo.vercel.app — afterHover to preview · click to open
After
Fintech · AI personal finance

WeLeap

The original site leaned on a flat, template-green layout that buried the product. I rebuilt it as a dark, cinematic hero with a single sharp promise — “Meet your AI financial sidekick” — tighter typographic hierarchy, and one focused path to the waitlist.

  • Brand refresh
  • Messaging
  • Conversion-focused
eyecarebillingconsultants.com
eyecarebillingconsultants.com — beforeHover to scroll the full page
Before
ecbc.vercel.app
ecbc.vercel.app — afterHover to preview · click to open
After
Healthcare · Revenue cycle

Eye Care Billing Consultants

A dated, all-caps stock template got a full editorial redesign — an immersive ophthalmology hero, a refined serif-and-sans pairing, and specialist positioning (“Ophthalmology billing specialists”) that signals real expertise over generic medical billing.

  • Website redesign
  • Editorial direction
  • Positioning
The outcome

Everything ties back to more sales.

Clearer messaging

Prospects get the value fast.

Better conversion

More traffic turns into inquiries.

More qualified leads

Capture and route every one.

Sales-ready collateral

Assets that help the team close.

Faster follow-up

Warm leads don't go cold.

Momentum restored

Growth keeps moving through change.

Why work with me

An operator, not an agency.

Operator mindset

I diagnose and ship — with the P&L in mind.

You work with me

No account managers. Direct, fast, hands-on.

Execution over decks

Built assets and live campaigns, not slideware.

Fit check

Best fit for companies that…

Recently got acquired
Have an outdated website
Need more leads
Have no clear marketing owner
Are relying too much on referrals
Need sales materials fast
Have a big trade show coming up
Sell on BigCommerce, to consumers or wholesale
Aren't showing up in search — or in AI answers
Have an ADA or accessibility problem to fix
Want one flexible partner instead of five vendors
The founder
«Great marketing through change starts with clarity — of the message, the audience, and what actually moves the business.»
Tessa Gordon, founder of Second Mile Partners

Tessa Gordon

Founder, Second Mile Partners

Tessa is a marketing jack-of-all-trades who steps in when companies are navigating change — sharpening the message, modernizing the website, and building the systems that drive growth. An operator's instinct across brand, web, events, and sales.

Her specialist lane is search and accessibility: technical SEO, AI visibility, and ADA/WCAG 2.1 AA remediation for consumer and wholesale ecommerce brands — most of it on BigCommerce, from catalog-scale metadata and schema down to the theme code itself.

Built for every industry
HealthcareHome Services (HVAC, Pool & Spa)BeautyAgricultureCPGAcademicProfessional ServicesHealthcareHome Services (HVAC, Pool & Spa)BeautyAgricultureCPGAcademicProfessional Services
Book a Growth Call

Going through change? Let's move.

Tell me what's shifting and I'll come back with a clear next step.

Email
tessa@2ndmilepartners.com

Response time
Within one business day

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